{"id":8877204734180,"title":"Hugo Blue Rug","handle":"hugo-blue-rug","description":"\u003cp\u003eClean lines meet subtle softness in the Hugo collection. This contemporary rug series is defined by its rounded-corner rectangle shape and generously sculpted border, giving it a tailored yet fluid silhouette. Hand-tufted in India from a premium blend of 80% wool and 20% viscose, Hugo offers a gently reflective finish that adds a soft sheen and elevated texture underfoot.\u003c\/p\u003e\n\u003cp\u003eAvailable in a vibrant yet understated palette, Hugo brings richness and warmth to interiors while maintaining a refined sense of balance.\u003c\/p\u003e\n\u003cp\u003eWhether grounding a room or adding a quiet statement, Hugo's graceful form and subtle lustre offer a modern take on classic design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Wool, 20% Viscose\u003c\/li\u003e\n\u003cli\u003eConstruction: Hand Tufted\u003c\/li\u003e\n\u003cli\u003ePile Height: 13mm\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in India\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2026-01-07T00:24:04+11:00","created_at":"2026-01-07T00:24:04+11:00","vendor":"Rug Culture","type":"Hugo","tags":["13mm","20% viscose","80% wool","Added October 2025","Colour_Blue","hand tufted","india","Material_Viscose","Material_Wool","non-designer-rug","not-on-floori","Origin_India","Pattern_Solid","Rug-Home-Not-Active","Shape_Rectangular","Shape_Runner","Size_Extra Large","Size_Large","Size_Medium","Size_Small","Style_Modern"],"price":25900,"price_min":25900,"price_max":169000,"available":true,"price_varies":true,"compare_at_price":34900,"compare_at_price_min":34900,"compare_at_price_max":259000,"compare_at_price_varies":true,"variants":[{"id":47417562431716,"title":"165x115cm","option1":"165x115cm","option2":null,"option3":null,"sku":"HUGO-BLUE-165X115","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586285284,"product_id":8877204734180,"position":1,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":1000,"height":1439,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","variant_ids":[47417562431716,47417562464484,47417562497252,47417562530020,47417562562788]},"available":true,"name":"Hugo Blue Rug - 165x115cm","public_title":"165x115cm","options":["165x115cm"],"price":25900,"weight":6000,"compare_at_price":34900,"inventory_quantity":20,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006746","featured_media":{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562464484,"title":"225x155cm","option1":"225x155cm","option2":null,"option3":null,"sku":"HUGO-BLUE-225X155","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586285284,"product_id":8877204734180,"position":1,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":1000,"height":1439,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","variant_ids":[47417562431716,47417562464484,47417562497252,47417562530020,47417562562788]},"available":true,"name":"Hugo Blue Rug - 225x155cm","public_title":"225x155cm","options":["225x155cm"],"price":48900,"weight":11000,"compare_at_price":64900,"inventory_quantity":20,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006753","featured_media":{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562497252,"title":"280x190cm","option1":"280x190cm","option2":null,"option3":null,"sku":"HUGO-BLUE-280X190","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586285284,"product_id":8877204734180,"position":1,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":1000,"height":1439,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","variant_ids":[47417562431716,47417562464484,47417562497252,47417562530020,47417562562788]},"available":true,"name":"Hugo Blue Rug - 280x190cm","public_title":"280x190cm","options":["280x190cm"],"price":74900,"weight":16000,"compare_at_price":119000,"inventory_quantity":14,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006760","featured_media":{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562530020,"title":"320x230cm","option1":"320x230cm","option2":null,"option3":null,"sku":"HUGO-BLUE-320X230","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586285284,"product_id":8877204734180,"position":1,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":1000,"height":1439,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","variant_ids":[47417562431716,47417562464484,47417562497252,47417562530020,47417562562788]},"available":true,"name":"Hugo Blue Rug - 320x230cm","public_title":"320x230cm","options":["320x230cm"],"price":109000,"weight":22000,"compare_at_price":169000,"inventory_quantity":14,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006784","featured_media":{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562562788,"title":"380x280cm","option1":"380x280cm","option2":null,"option3":null,"sku":"HUGO-BLUE-380X280","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586285284,"product_id":8877204734180,"position":1,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":1000,"height":1439,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","variant_ids":[47417562431716,47417562464484,47417562497252,47417562530020,47417562562788]},"available":true,"name":"Hugo Blue Rug - 380x280cm","public_title":"380x280cm","options":["380x280cm"],"price":169000,"weight":32000,"compare_at_price":259000,"inventory_quantity":11,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006791","featured_media":{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562595556,"title":"300x80cm","option1":"300x80cm","option2":null,"option3":null,"sku":"HUGO-BLUE-300X80","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586514660,"product_id":8877204734180,"position":8,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":291,"height":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847","variant_ids":[47417562595556,47417562628324]},"available":true,"name":"Hugo Blue Rug - 300x80cm","public_title":"300x80cm","options":["300x80cm"],"price":34900,"weight":8000,"compare_at_price":49900,"inventory_quantity":19,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006807","featured_media":{"alt":null,"id":68031049498852,"position":8,"preview_image":{"aspect_ratio":0.291,"height":1000,"width":291,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":47417562628324,"title":"400x80cm","option1":"400x80cm","option2":null,"option3":null,"sku":"HUGO-BLUE-400X80","requires_shipping":true,"taxable":true,"featured_image":{"id":79936586514660,"product_id":8877204734180,"position":8,"created_at":"2026-01-07T00:24:05+11:00","updated_at":"2026-01-07T00:24:07+11:00","alt":null,"width":291,"height":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847","variant_ids":[47417562595556,47417562628324]},"available":true,"name":"Hugo Blue Rug - 400x80cm","public_title":"400x80cm","options":["400x80cm"],"price":44900,"weight":10000,"compare_at_price":59900,"inventory_quantity":20,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9361536006814","featured_media":{"alt":null,"id":68031049498852,"position":8,"preview_image":{"aspect_ratio":0.291,"height":1000,"width":291,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847"}},"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_df4109cd-9987-44b2-b774-63ffff96f4f0.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_2.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_3.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_4.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_5.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_6.jpg?v=1767705847","\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847"],"featured_image":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","options":["Size"],"media":[{"alt":null,"id":68031049269476,"position":1,"preview_image":{"aspect_ratio":0.695,"height":1439,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847"},"aspect_ratio":0.695,"height":1439,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_1_0b7f34d6-9242-4cc6-8014-5e911a9406cb.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049302244,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1000,"width":667,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_df4109cd-9987-44b2-b774-63ffff96f4f0.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1000,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_df4109cd-9987-44b2-b774-63ffff96f4f0.jpg?v=1767705847","width":667},{"alt":null,"id":68031049335012,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_2.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_2.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049367780,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_3.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_3.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049400548,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_4.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_4.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049433316,"position":6,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_5.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_5.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049466084,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1500,"width":1000,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_6.jpg?v=1767705847"},"aspect_ratio":0.667,"height":1500,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE_6.jpg?v=1767705847","width":1000},{"alt":null,"id":68031049498852,"position":8,"preview_image":{"aspect_ratio":0.291,"height":1000,"width":291,"src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847"},"aspect_ratio":0.291,"height":1000,"media_type":"image","src":"\/\/rughome.com.au\/cdn\/shop\/files\/HUGO-BLUE-RU_1_c1268349-d9a8-4950-8f90-d867b29c9caf.jpg?v=1767705847","width":291}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eClean lines meet subtle softness in the Hugo collection. This contemporary rug series is defined by its rounded-corner rectangle shape and generously sculpted border, giving it a tailored yet fluid silhouette. Hand-tufted in India from a premium blend of 80% wool and 20% viscose, Hugo offers a gently reflective finish that adds a soft sheen and elevated texture underfoot.\u003c\/p\u003e\n\u003cp\u003eAvailable in a vibrant yet understated palette, Hugo brings richness and warmth to interiors while maintaining a refined sense of balance.\u003c\/p\u003e\n\u003cp\u003eWhether grounding a room or adding a quiet statement, Hugo's graceful form and subtle lustre offer a modern take on classic design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Wool, 20% Viscose\u003c\/li\u003e\n\u003cli\u003eConstruction: Hand Tufted\u003c\/li\u003e\n\u003cli\u003ePile Height: 13mm\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in India\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e"}